Dezhou Runfeng Technology Industry and Trade Co

Packaging is a medium through which brands tell stories to customers and can even establish dialogue with customers. Only when the packaging of daily necessities is creative can a market be sufficiently competitive. The changes in the packaging of items in a market can often reflect people's attitude towards life.
The co-founder of the International Packaging Design Award>> believes that packaging design is a set of strict and difficult guidelines. It follows the laws of the market, and at the same time, attention must be paid to controlling costs and increasing profits. Observing the outstanding packaging designs selected in the past two years, we found some interesting trends.
Irregular handwritten fonts, small labels with dialogues, etc., decorate the outer packaging to be friendly and warm, all in order to appear more sincere. When consumers become more and more smart and picky, you want to win their favor for a certain product. Trusting products is also increasingly difficult. In response to this change, the strategy of brands and designers is to show the sincerity of the product on the packaging, making people feel that it is not only genuine but also carefully produced. Therefore, more and more irregular handwriting or scrawled graffiti appear on packaging, and more natural materials are used. In short, every effort is made to show the authenticity and craftsmanship of the product, emphasizing that it contains human personality and warmth, hoping to establish an emotional connection with consumers. Therefore, packaging with a strong sense of nature can often capture people’s hearts.
Simple, direct, and less is more values are king. Brands that use this packaging style can well capture the psychology of customers who don't want to be overwhelmed by complicated information, and feel tired of complicated and unnecessary decoration. Simple form can show aesthetic taste, and can also directly and effectively convey the core of the brand and what it focuses on selling. If further differentiation is needed, this type of packaging may be in a minimalist and abstract style with a sense of technology, or it may adopt a soft design to show a low-key refined temperament or positioning.